ESPN.

Modular graphic system for ESPN Latin America’s on-air identity

Introduction

An in-depth exploration of how a global sports media brand can behave in on-air environments, adapt to multiple formats, and respond to the constant demands of live content for Latin America. The project was born from a clear premise: instead of designing isolated graphic pieces, we developed a complete identity system that acts as a living toolkit, capable of expanding and evolving while maintaining a recognizable core.

Year

2023

Services

On-Air Identity, Broadcast Design, 3D Motion Systems

Deliverables

Broadcast graphic toolkit and identity proposal

Introduction

Year

2023

Services

On-Air Identity, Broadcast Design, 3D Motion Systems

Deliverables

Broadcast graphic toolkit and identity proposal

Creative approach and systems architecture

Modular visual language
We designed a structure where typographic hierarchy, layout, rhythm, and movement interact fluidly. Each element was conceived to combine and reconfigure without losing the coherence of the network.

Motion as an identity element
Transitions, timing, and rhythm were not treated as decorative layers applied after the fact, but rather as part of the brand's DNA.

Dimension and 3D Sports
We incorporate three-dimensional elements with weight and momentum to reflect the energy and physicality of live sports, allowing the system to move naturally between show openers, lower thirds, and promotional compositions.

View full project on Behance

Black and white NBA Playoffs LeBron James piece with red typography

ESPN graphic exploration featuring basketballs on an orange background

UFC Fight Pass asset featuring a 3D glove on a red background

Playoffs typography on purple and orange gradient

UFC piece featuring a black and white McGregor fighter on a red background

The result

Although the proposal did not succeed commercially, we decided to finalize it with the level of finish that every project demands from us. It became one of our most-viewed portfolio pieces, demonstrating the studio's ability to articulate branding, 3D, animation, and large-scale systemic design in a single workflow.