ESPN.

Design a system, not just an appearance.

Introduction

An in-depth exploration of how a global sports media brand can behave in on-air environments, adapt to multiple formats, and respond to the constant demands of live content for Latin America. The project was born from a clear premise: instead of designing isolated graphic pieces, we developed a complete identity system that acts as a living toolkit, capable of expanding and evolving while maintaining a recognizable core.

Year

2023

Services

On-Air Identity, Broadcast Design, 3D Motion Systems

Deliverables

Broadcast graphic toolkit and identity proposal

Introduction

Year

2023

Services

On-Air Identity, Broadcast Design, 3D Motion Systems

Deliverables

Broadcast graphic toolkit and identity proposal

Creative approach and systems architecture

Modular visual language
We designed a structure where typographic hierarchy, layout, rhythm, and movement interact fluidly. Each element was conceived to combine and reconfigure without losing the coherence of the network.

Motion as an identity element
Transitions, timing, and rhythm were not treated as decorative layers applied after the fact, but rather as part of the brand's DNA.

Dimension and 3D Sports
We incorporate three-dimensional elements with weight and momentum to reflect the energy and physicality of live sports, allowing the system to move naturally between show openers, lower thirds, and promotional compositions.

View full project on Behance

The result

Although the proposal did not succeed commercially, we decided to finalize it with the level of finish that every project demands from us. It became one of our most-viewed portfolio pieces, demonstrating the studio's ability to articulate branding, 3D, animation, and large-scale systemic design in a single workflow.

View full project on Behance

Upcoming projects.

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Let's talk about your next project.

Tell us what you need: an all-in-one campaign, scale animation, or a partner for your agency.

Response within 24 hours

We move at your pace. If you are evaluating partners for a bid or campaign, we will respond without delay.

No middleman

You speak directly with the studio management from the very first minute, with no layers of account executives in between.

Founder & Studio Director

Ary Silberstein

Let's talk about creative vision, strategy, and scale.

Head of Production & Operations

Valentina Moreno

Let's talk about timelines, operations, and your current pipeline.

Let's talk about your next project.

Tell us what you need: an all-in-one campaign, scale animation, or a partner for your agency.

Response within 24 hours

We move at your pace. If you are evaluating partners for a bid or campaign, we will respond without delay.

No middleman

You speak directly with the studio management from the very first minute, with no layers of account executives in between.

Founder & Studio Director

Ary Silberstein

Let's talk about creative vision, strategy, and scale.

Head of Production & Operations

Valentina Moreno

Let's talk about timelines, operations, and your current pipeline.

Let's talk about your next project.

Tell us what you need: an all-in-one campaign, scale animation, or a partner for your agency.

Response within 24 hours

We move at your pace. If you are evaluating partners for a bid or campaign, we will respond without delay.

No middleman

You speak directly with the studio management from the very first minute, with no layers of account executives in between.

Founder & Studio Director

Ary Silberstein

Let's talk about creative vision, strategy, and scale.

Head of Production & Operations

Valentina Moreno

Let's talk about timelines, operations, and your current pipeline.