A fluid style to talk about transformation:
We started with rougher, looser lines, representing the initial road after a diagnosis, and smoothed them out as each video progresses, to convey a sense of process and change.
One line, one color per character:
We kept the same line work and palette across all four videos, and reserved a distinct color for each one's main character, so each condition stands out without breaking the series' visual unity.
Diverse characters, at the client's request:
We designed characters with different hair, features, and body types, following The Steve Fund's request to represent the real diversity of the young people of color the series is aimed at.
A 4-part video series that carefully tackles a sensitive topic, guiding viewers from the question 'Now what?' to actionable coping strategies and resources from The Steve Fund, designed for use in both educational modules and on social media.
Upcoming projects.
(2009-26©)
