UNM.

UNM.

A graphic proposal for telling documentary stories.

A graphic proposal for telling documentary stories.

Introduction

We developed a graphic proposal for a documentary series for the University of Minnesota, in collaboration with Demo Duck. The goal was to define a visual identity capable of accompanying the documentary content and bringing its own personality to the series. Using a 2D language, we worked on different compositions, structures, and color combinations to explore how the design could integrate with the filmed footage.

Year

2025

Stakeholders

DEMODUCK Agency - UNIVERSITY OF MINNESOTA Client (Education).

Services

Art direction, Graphic design, Motion Graphics,

Deliverables

Graphic proposal and design explorations.

Introduction

We developed a graphic proposal for a documentary series for the University of Minnesota, in collaboration with Demo Duck. The goal was to define a visual identity capable of accompanying the documentary content and bringing its own personality to the series. Using a 2D language, we worked on different compositions, structures, and color combinations to explore how the design could integrate with the filmed footage.

Year

2025

Stakeholders

DEMODUCK Agency - UNIVERSITY OF MINNESOTA Client (Education).

Services

Art direction, Graphic design, Motion Graphics,

Deliverables

Graphic proposal and design explorations.

Within the process

Within the process

A modular graphic language
We built the proposal from blocks, grids, and geometric compositions that could be reorganized to create spaces destined for titles, information, and documentary material.

Four paths, one language
We developed four graphic proposals based on the same visual idea, exploring different relationships between composition, typography, scale, and hierarchy.

Color as identity
We tested different color combinations to find different tones and personalities within the system, maintaining a coherent and recognizable visual structure.

The proposal

The proposal

The project allowed us to develop different graphic approaches for a documentary series, exploring how structure, color, and composition can transform the personality of the same narrative. The proposals bring together different design possibilities to build a flexible visual identity that is in dialogue with the documentary content.

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You speak directly with the studio management from the very first minute, with no layers of account executives in between.

Do you have a project in mind?

By submitting this form, you accept our Terms and Privacy Policy

Let's talk about your next project.

Tell us what you need: an all-in-one campaign, scale animation, or a partner for your agency.

Response within 24 hours

We move at your pace. If you are evaluating partners for a bid or campaign, we will respond without delay.

No middleman

You speak directly with the studio management from the very first minute, with no layers of account executives in between.

Do you have a project in mind?

By submitting this form, you accept our Terms and Privacy Policy

© 2026 Story Studio®

Let's talk about your next project.

Tell us what you need: an all-in-one campaign, scale animation, or a partner for your agency.

Response within 24 hours

We move at your pace. If you are evaluating partners for a bid or campaign, we will respond without delay.

No middleman

You speak directly with the studio management from the very first minute, with no layers of account executives in between.