

From key visual to narrative
We use the key visual as a starting point and final frame of each piece. Based on its graphic elements, we develop a previous sequence and build the composition progressively until reaching the closing image.
An aesthetic inspired by the thaw
We animated with AI the ice textures of the 'V' of VEEV and the background landscape, to generate a sensation of transformation and movement. The glazed and mirrored elements of the first frames reinforce this idea with plays of refraction, lighting, and reflections.
A system adaptable to multiple formats
We design the pieces to work in different proportions and versions, without losing the campaign identity or visual continuity in Spanish and Catalan.

Serrano · Interior
Serrano · Desde la calle
Upcoming projects.
(2009-26©)





















